Why the hell do you need Online Marketing?

Nearly 70% of adults in the world have daily access to internet today and an estimated 73% of them use social media regularly. Facebook has over 800 million active users as of 2014, roughly 60% of whom are between the ages 13 and 25. Over 30% of users aged 18-30 use Twitter as their primary social network. More than 47% of the 250 million-odd Instagram users, check their Instagram feed daily.

You cannot ignore these figures. This is meaty business prospect you are losing out on if you are not leveraging it; because your rivals are and your customers are willing to hop loyalties. The top 5 brands on Instagram have shown a swift growth in positive user word-of-mouth over the last 12-15 months.

Marketing through the web is not an option anymore, as can be derived from the above statistics. It is almost a compulsion and as a business you better start cashing on it as soon as possible. Here are 5 reasons why need to hire a web marketing agency to build your business online:

A Useful Resource

No matter how small a business you are, doing your web marketing yourself isn’t always a great idea. Web marketers understand the domain better than anyone. Sooner or later, you are likely to lose focus on your web marketing efforts as other business priorities take over. Hence, leave it to the pros. It will cost you some bucks upfront, but by now you should realize that this investment is totally worth it. A good agency will not just deliver ROI, but also a strong and special online image and a vibrant community of regular users. It is your money for their time and efforts. A win-win situation for you.

Search Rankings

A web agency has the experience and know-how about web design and marketing practices that can help you with organic search rankings. Staying on top of search engine rankings is a tricky bait. Even if you manage it once by yourself, can you sustain it? Search engine algorithms change every quarter. New techniques dribble in and out. A web marketing agency can assure you the savoir faire related with SEO without you having to bother to read up the internet about these upgrades.

More Money

Of course, a web marketing agency’s job is to align your strategy with your business interests. But with a web marketing agencies expertise and experience, the return on investment on such strategies is way too high as compared to doing it yourself.

Brand Awareness

Being in the business for as long as they’ve been, web marketing agencies can assure you a strong brand image online. They know the web audience better than anyone. Agencies know what kind of content works and what doesn’t work in the digital space. They have the right contacts and the right tools to pull it off.

A web marketing strategy is inevitable. Hire a professional web marketing agency for profitable results. If you pick the right agency who you can trust with your brand, and who have an established history of successful digital campaigns, you can actually lay back, put your feet back, and see the conversion ring in!

Pratik Deo

Read the article at http://pulse.me/s/ 2kKUcl

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Can closing a deal be as easy as Smiling

Many entrepreneurs are unaware of the sales power and influence that arise from conveying a genuine smile. Poet Emily Dickinson nailed it more than a century ago when she wrote, “They might not need me, yet they might. I’ll let my heart be just in sight. A smile so small as mine might be, precisely their necessity.”

Though she was a poet and not an entrepreneur, Dickinson understood the power of the smile. She may have not understood the science that makes smiling such a valuable business asset, but she no doubt observed good things when she expressed a genuine smile.

About 100 years after Dickinson’s death, scientists began to formally study the power that a smile confers on the closing of a deal. Researchers have conducted many studies over the years and repeatedly have found a strong correlation between smiling and positive business outcomes. Scientists have named this phenomenon the emotional contagion.

In a business setting, emotional contagion means a prospect might be influenced by the emotion of another person. In other words, if an entrepreneur is making a pitch and genuinely smiling, his or her positivity and warmth will be conveyed to the other party, improving the odds for closing a deal.

Understanding this gives additional weight to the phrase “put on your game face.” Armed with this information, entrepreneurs conducting face-to-face meetings might be able to positively influence outcomes by being certain to port a genuine smile throughout their entire interaction with a prospect.

Unfortunately, not just any smile will suffice. Researchers found that emotional contagion occurs when the person smiling displays a genuine smile, also known as a Duchenne smile.

“The Duchenne smile involves both voluntary and involuntary contraction from two muscles: the zygomatic major (raising the corners of the mouth) and the orbicularis oculi (raising the cheeks and producing crow’s feet around the eyes),” according to Adoree Durayappah inPsychology Today. “A fake smile or, as I like to call it, a ‘Say Cheese’ smile involves the contraction of just the zygomatic major since we cannot voluntarily contract the orbicularis oculi muscle.”

Therefore, an entrepreneur can aim to induce the wrinkles at the corner of the eyes that produce the crow’s feet effect. This improves the odds of achieving the meeting’s objective.

But entrepreneurs should be forewarned: Emotional contagion works in many ways. Studies have also found that individuals frowning or exhibiting indifference will struggle to close a deal. Just as a genuine smile warms a prospect’s heart, a frown or other adverse facial expression has the opposite effect.

Guy Kawasaki addresses emotional contagion in his book Enchantment: “Smiling sends a very clear message about your state of mind, not smiling creates an opening for many interpretations, including grumpiness, aloofness, and anger.” In essence, a genuine smile tells a prospect that you are happy to visit, know what you’re talking about and love what you’re doing!

Kawasaki offers a simple tip for generating the Duchenne smile: Think pleasant thoughts. Those who struggle to generate a genuine smile prior to a meeting should think of a positive mood changer: a kiss from a spouse, a hug from a child, scoring the winning run in a softball, or anything else that induces a warm and fuzzy feeling. That feeling generates the genuine smile that will warm up a prospect and improving the odds of closing the deal.

A June study published in the Proceedings of the National Academy of Sciences of the United States of America study documented similar outcomes for communicating on social networks. Specifically, the researchers found after observing Facebook users that “emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness.”

So not only should entrepreneurs genuinely smile when meeting people face-to-face, but they should also express themselves positively on social networks and the Internet to warm prospects’ hearts.

Smiling during a sales call is common sense. At times, however, a personal or professional issue might get the best of an entrepreneur.

But a business executive must do everything in his or her power to generate a genuine smile when meeting with prospects. Failing to do so could compromise a deal — and that’s nothing to smile about.

Read original article here: http://pulse.me/s/1IzffR

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The Bill Gates way of Writing

Here’s the Simple 3 Step No Fail POST Formula You Can Steal NOW (FOR FREE)

1) Be The Natural Expert You are:

Don’t be a pretender write about things you know. Even if you find yourself completely and totally uninteresting the right people will be genuinely interested in what you write IF you’re sharing from a place of experience. Can you imagine Bill Gates writing about his favorite Mac App? I’m sure it would be a real headliner, but for some reason it doesn’t seem to be a natural fit. In his post Bill writes about his favorite business book, fits perfectly, and I trust he has the experience to compose an article on this topic that’s worth reading.

2) Give something good away:

The marketing world always talks about something called a “micro-commitment” . It’s usually engaging, like a survey of sorts. If you can get someone to download, read, or subscribe for something free you’ve essentially captured their attention. So much so that they were willing to commit to making a small commitment. Bill Gates does this buy giving a way a free chapter of the book.

3) Show them how to buy immediately:

If you succeed with the micro-commitment the a major commitment is not far-fetched. Never assume that you’re ideal customer will not be interested in buying immediately. In his post, Bill Gates includes an Amazon Buy Now Link. There’s a great deal of speculation about the idea that digital customers will buy a product from someone usually within 5-12 touches. But if you make the right proposition, to the right customer, at the right time, an immediate purchase is not uncommon. So don’t miss out on the opportunity.

Now that you’ve read through the Simple 3 Step No Fail Post Formula you’re ready to conquer the digital marketing world! You can do this: it’s simple, free, and IT WORKS, just ask Bill…

Original article can be found at http://pulse.me/s/1EM35N

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The most important Marketing metric

I was recently in a presentation and the speaker was a great marketer who has had a very interesting career path related to digital marketing. As I already had the idea for this article in my head, I figured I would pick his brain to see if we had the same answer. So I asked him what he thought was the most important marketing metric.


One word – “sales” – that was his answer. He said that sales is the only true indicator of business marketing. That I cannot agree with, although I can’t say that it is 100% false.

Why don’t I agree? There are dozens of other answers that you need to know before you can pinpoint sales as a quality marketing strategy, such as:

What is your Cost of Goods Sold?Are there commissions?What is the allocation of the sale?

Without knowing more about your business, I am lost. But you can grab my attention if you can tell me yourconversion.

Conversion of what? EVERYTHING.

Website visits to email signupsEmail signups to initial purchaseInitial purchase to repeat purchase

Unlike sales, conversion tells you where you need help and where you are succeeding. If you can get 10,000 visitors to your site monthly but your email list is growing by six people, you know what you need to improve. If you’re adding 10,000 people to your email list every month and only six are buying, you know what you need to improve. Imagine the business owner who thinks that the only way to get six more sales each month is to get 20,000 people signed up for the email. 

That is ridiculous. Don’t be ridiculous.

The number one reason why I love conversion metrics is because it facilitates a learning process. It is truly a time-tested way to know if you are getting better at selling your product and making your company more efficient. That is the goal, isn’t it?

The second reason I love conversion metrics is that all other numbers hinge on it. Think of a financial statement for your business – no other numbers are relevant if your conversion percentage is zero.

You can buy inbound traffic. You can buy quality content. You can pay to create quality products. So far you’ve made three sizable purchases, but are you converting? So to make sure we are all on the same page here, I’m going to share how my team at Seven Verbs approaches conversion for our business.

1. Are we getting traffic to our website?

YES – Move on to #2

NO – Create an amazing blog post, give away white papers, write some guest blogs, get content into circulation

2. Are we getting their email?

YES – Move on to #3

NO – Create more compelling offer, put more hooks into blog posts, include more scroll-triggered boxes.

3. Are we converting these prospects into sales?

YES – Repeat process

NO – Address anticipated objections, provide more opportunities to contact, create more value-added material to coach the prospect, not just sell them.

Unless you created a website five years ago and haven’t given it any TLC since, you’re probably on the right track with your conversion. However, if you find yourself wondering if there is more that you can do to drive traffic, build your pipeline and close leads

Original article can be found at http://pulse.me/s/1EX2Fw

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Must haves for a better business Image

In business, image is everything. Right or wrong, your clients will make snap judgments about you and about your business. This means that unless you can afford to lose clients, you can’t afford to project an unprofessional image.

Below, we’ve listed 10 areas that are (unfortunately) all too easy for small business owners to ignore. Are you making any of these common internet marketing mistakes? If so, you could inadvertently be telling clients you’re not really serious about your business. Make sure you’ve got your bases covered, and check yourself against this list.

1. Not having a website

If you don’t have a website, does your business really exist? It’s hard to even fathom why we’re still arguing about this, but the truth is that many business still have no online presence. We promise you, every one of your clients is looking for your website. It’s a must. End of story.

2. Not having your own domain name

Your “free” website does not give you your own domain name (i.e., http://www.yourcompany.com). You’ll have to pay for it. But with so many good, inexpensive hosting options, it’s really a minor expense. And the thing is, if your website does not have your own domain name, your clients will wonder why.

3. Not having an email address with your domain

Are you still emailing clients from your free Yahoo account? If so, you’re also sending the message that your business is more of a hobby than a bona fide company. Leave the free email account for your personal life – not for your business.

Obtaining a proper email address, such as name@yourcompany.com, is easy and inexpensive. Do it today.

4. Not having an email signature at the bottom of your emails

Your email signature is a standard closing that appears at the bottom of every email you send. It shows clients and peers who you are and what your business is. At the very least, your email signature should include your name, company name, and contact information. Bonus points for including your company tagline, logo, a link to your website, links to your social media profiles, or other details.

5. Not having a logo

Legitimate companies have logos. These days, online options make logo design an easy option, you should not have an excuse for not having some graphical representation of your company. It doesn’t have to be fancy, it just has to be unique.

6. Not having a business Facebook page

Did you know that 93% of all US adult internet users are on Facebook? And that one out of every eight minutes online is spent on Facebook? A Facebook page for your business is no longer a fad or even a luxury. It’s a necessity.

7. Not having a company page on LinkedIn

With over 100 million members, LinkedIn is the top business social networking site. Your LinkedIn company page gets listed in Google’s and LinkedIn’s search engines, allows clients to follow your company’s updates, and gives you a place to promote services and products. If you don’t have a company page on LinkedIn, you’re missing a lot of advantages.

8. Not having a Google Places account

97% of consumers search for local businesses online. Not surprisingly, most of them use Google to conduct their search. Also not surprisingly, because Google owns Google Places, listings on Google Places get top billing on search engine results pages. Even if your business is national, a Google Placesaccount will still list important details like business hours, years in business, payment methods and more.

9. Not having a business blog

The proof is in the numbers: Companies that blog have 55% more website visitors than companies that don’t blog. B2C companies that blog generate 88% more leads, while B2B companies that blog generate 67% more leads. Sure, blogging requires time and resources. But these numbers show that you can’t afford not to blog.

10. Not maintaining a system to manage business contacts

If you are your company’s only employee, an old-fashioned rolodex might work for you. But start to grow your business just a little bit, and clients will quickly start to fall through the cracks. To take advantage of every marketing and relationship-building opportunity, you need a system to manage your business contacts. Options include free, online tools like Google Calendar and Contacts, a basic Microsoft Outlook setup, or a more sophisticated CRM tool like ACT or Salesforce.

At the end of the day, maintaining a professional image is going to require a certain investment of time and resources. But it’s simply the cost of doing business these days. Avoid these 10 internet marketing mistakes, and you’ll be setting the foundation for bigger and better things to come.

Original article at http://pulse.me/s/1Jsq18

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It’s the audience… Always!!!

If I could coin a marketing acronym that would endure like WIIFM (what’s in it for me) it would be ITAS (it’s the audience, stupid).

Through the entire marketing process–product, price, place and promotion–you must keep your eye focused at all times on your target audience. From the first decision to the last decision.

You’ve heard the real estate phrase “location, location, location”. That’s really about target audience. You don’t need the location where all people are, you need the location where your people, your prospective customers are or at least want to go.

If you find a point in development that you selected the wrong target audience, retread the ground you’ve already covered. It is like taking a wrong turn on unfamiliar roads without a map–your fastest route to get on course is to go back to where you took the wrong turn. If you don’t, you have no idea where you’re going, you’ll run out of gas, the sun will go down and you will die. Ok, that’s harsh. But it’s going to be scary!

No matter how much money you invest, if you are:

not meeting the needs of your target audience,not pricing it properly given your customers’ perception of your position in the marketplace,not clearly communicating how you can meet those needs to the right people,not selling it where your prospective customers are or want to go, ornot setting the atmosphere your customers want to experience your product

you are wasting your money!

Sure, some businesses luck out and stumble into an unintended audience or have such a unique product that customers will go through the hassle to get there. I can’t happen to think of one off the top of my head, but I’m sure there’s been such a lucky business. Wouldn’t you rather be good than take a chance you might be lucky?

Few mistakes are fatal. But, let’s face it, money is finite. So Keep It Simple–It’s the Audience, Stupid

Shared from LinkedIn article.

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Freedom of Speech (& Mr. Thakrey’s Death)

A post made infuriated by the Arrest of People due to making their opinions known & for supporting the opinion & the fact that they were forced to apologize for the same. As now, even I might be forced to do the same, I am apologizing here itself so as no body has to force or coax or threaten me for the same.

Before I begin with the whole GYAN, let’s visit & revisit our Indian Constitutions Article 19 & its provisions related to Speech & Expression. (This might be a little lengthy but is required to understand the whole scenario).

19. Protection of certain rights regarding freedom of speech etc

  1. All citizens shall have the right
    1. to freedom of speech and expression;
  2. … law imposes reasonable restrictions on the exercise of the right conferred …… in the interests of the sovereignty and integrity of India, the security of the State, friendly relations with foreign States, public order, decency or morality or in relation to contempt of court, defamation or incitement to an offence…………

So, if we see, we are free to express ourselves in any way or form or method unless we are not going against Sovereignty & Integrity of India, Security of the State, Friendly relations with Foreign States, Public Order, Decency or Morality or in relation to Contempt of Court, defamation or incitement to an offence.

I hope we all agree to the fact that what’s mentioned above is really required to be a decent society, decent enough to be called “Human Society”.

Now, let’s visit the incidents that have unfolded in the past few days over the death of the Beloved Mr. Bal Thakery. He expired (May he rest in Peace & understand that I respect him for who he was). His supporters & non-supporters & others have their personal opinion over his life & what should be the way forward for anyone any how related with him. So, if we think carefully the only point over which an action might be taken over someone over this matter i.e. expressing their opinion would be “only if it’s against Public Order”, right?

Now imagine this, if the so called supporters of Mr. Thakrey decide to Band karo a whole city, that too the economic capital of India (Read: Loss of may be Billions of Rupees to Indian Economy). So, one group says Band karo because he feels so. Some Others don’t want to because they need to live their daily live unaffected by someone’s death as they don’t want to be affected every time someone dies. It’s their choice if they don’t want to shut their life even if their own Father or Mother dies so why should they shut their lives over a politician / leader they don’t want to follow. Now this difference of opinion could & would cause conflicts & friction. This friction would definitely lead to some kind of offence but It’s completely ok, because it does not go against:

  1. Security of the State.
  2. Public Order.
  3. Decency or Morality or in relation to Contempt of Court, defamation or incitement to an offence.

As example of what is allowed by our system despite of our so elaborate constitution & legal system, we can have a look at the behavior of our Politicians over various Rally & Speeches & even in our Parliamentary discussions.

Now, let’s look at a second series of events which unfolded at the same time when Mumbai was shut. A few people, citizens of India obviously not less a part to the future of India than anyone decide to express their opinion about the same, they are arrested for doing the same, because as they share a status & express opinion, their friends like & comment on the status/post/opinion, it’s against the restrictions imposed by our constitution under Section 19.

The amazing fact is they did not say that Mr. Thakrey was corrupt or wrong or anything which should hurt the sentiments of any one related to him. Neither did they say any slangs or spoke wrongly about him any manner rather they just expressed that shutting the whole city forcefully. And, actually, when the whole Supporter group of Mr. Thakrey was on the roads shutting down the city (which was not at all illegal under any law, leave alone the constitution), the status was posted from within four walls of might be their homes (which was illegal).

And when I say this please trust me on the point that there are a lot of people on both sides i.e. the side which trusts, respects & honors Mr. Thakrey as well as on the side according to whom he was all but a good person, but they are just opinions & everybody has a right to the same, even if they are not proven truths or judge of what he was. Mr. Thakrey was & will be remembered for the things he did, the impact he had & even those who differed from his opinion or ideologies respect him.

But these negative opinions about him were not voiced, not because of the threat of his supporters but because of the fact that we as Indians know how to respect someone, especially after he expires.

But, nope, nobody is content upon us being so tolerant. A few opinions on how should a dead man be honored & cremated have to lead to arrest because that’s what we are as Indians & that’s our image to the world. And, now the arrest of these youth is not challenging the youth of India to voice such opinions more vocally. That’s not a challenge as to what can the youth of India do in front of a few Political idiots & their show of Nonsense Power. And, that’s not “incitement to an offence” because after having seen the whole arrest on News Channels I feel pretty much incited to do something Rash of a larger magnitude & see who decides to shut my opinions off & take away my rights of speech away & prove that in India not even the constitution has any respect or validity.


Pratik Deo